Resources Library by ANA

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

May 1, 1997

From people meter to decoder

The paper describes people meter systems that are used for measuring television ratings and looks at the alternative measurement systems that are given by new media. The Internet is very much in the picture, but does not seem to be able to threaten...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Arie K. den Boon

November 11, 1996

National hispanic people meter sample

The paper describes and discusses the sample design to measure television viewing among the Hispanic population in the U.S. using a peoplemeter. The sample design is a two phase sample. The first phase sample is a sample of U.S. households in which...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Edward A. Schillmoeller

Company: Nielsen

May 1, 1994

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

In this research we recalibrated the peoplemeter in the AGB McNair New Zealand Peoplemeter Panel to produce second by second ratings, instead of the usual one minute ratings. We looked at audience ebb and flow during programmes, and, in particular,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Peter J. Danaher, Terence W. Beed

May 1, 1994

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Joseph C. Philport

May 1, 1994

Towards harmonization of TV audience measurement

This paper sets out to summarise and to invite comment and criticism of the recently published 2nd edition of the EBU guidelines "Towards Harmonization of Television Audience Measurement Systems". It has been a collaborative venture involving...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Toby Syfret, Peter Menneer

May 1, 1994

Harmonization of television ratings

There are currently 21 peoplemeter panels operating in 18 countries in Europe. At a European industry level, a great deal of work has been done on the subject of harmonization of television research. The new comprehensive survey from EAAA was...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Kerry Jonas, Steve Wilcox

May 1, 1994

What peoplemeters can measure

Peoplemeters are conventionally described as measuring minute by minute audiences viewing television transmissions. This raises issues of the meaning of “viewing”, the definition of a minute audience and what kind of audiences are to be...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Tony Twyman

May 1, 1994

Measuring what is being watched

The last ten years have seen the widespread introduction of Peoplemeters as the standard method of measurement of TV audiences through large parts of the world. This process is continuing; Peoplemeters are now appearing in the countries of Eastern...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Michael A. Kirkham, Peter Wilcox

Company: KANTAR TNS Malaysia

May 1, 1994